BEAST COAST “ESCAPE FROM NEW YORK” ALBUM RELEASE PARTY

CLIENT: Columbia Records / Beast Coast

ROLE: Event Producer + Sponsorship Procurement

OVERVIEW: I produced the official album release event for Beast Coast, a Brooklyn-based hip-hop supergroup consisting of Joey Badass, Flatbush Zombies, The Underachievers, and Pro Era. To celebrate their album “Escape From New York,” I conceived and executed a night inspired by the film Belly. My responsibilities included securing the venue, Villain, and single-handedly negotiating and managing a brand partnership with Beats By Dre.. The event featured a custom-designed set and visuals, a carefully curated DJ lineup, and a live performance from the group. I also integrated interactive fan experiences, such as on-site tattoos and exclusive merchandise access, which contributed to a high-energy and memorable launch.