Salomon Market by Foot Locker

CLIENT: Salomon x Foot Locker

ROLE: Senior Producer

OVERVIEW: Produced Salomon’s multi-market launch celebrating the brand's arrival in Foot Locker stores across New York, Los Angeles, Philadelphia, and Miami. Directing end-to-end production, I aligned creative and logistical vendors across all four markets to ensure seamless, cohesive brand representation nationwide. For the New York flagship takeover in Union Square, I oversaw a custom footprint buildout and curated guest experiences—featuring bespoke floral gifting, complimentary beverages, custom scratch-off incentives, and a live DJ lineup that drove high-volume foot traffic directly into the store.