TDE CHAMPIONSHIP TOUR AFTER PARTY

CLIENT: Top Dawg Entertainment

ROLE: Event Producer

OVERVIEW: Following a sold-out show at Madison Square Garden, I produced the after-party and listening event for the TDE Championship Tour and Jay Rock’s “Redemption” album. This included comprehensive venue scouting, guest list management, and the creative transformation of The Williamsburg Hotel ballroom. The space was reimagined as a red-lit basketball gym, featuring interactive elements like a basketball hoop, custom bleacher seating, and TDE celebratory banners. The DJ booth was a custom build, replicating Jay Rock’s album art, and the soundtrack for the night was curated by Kal Banx, Just Dimy, and Chase B.