Salomon x Feid ‘XT-PATHWAY 2 FERXXO’ 4-City Launch (USA)

CLIENT: Salomon

ROLE: Producer

OVERVIEW: Reporting to the Executive Producer, I managed the multi-market launch events of the Feid x Salomon collaboration across four major US hubs. I was responsible for the end-to-end coordination of creative and logistical vendors, ensuring a cohesive brand experience from New York to Los Angeles. For the Miami flagship event, I managed some of the most significant build-outs, including a bespoke chiva bus and a guest customization station, while simultaneously directing the event’s talent, from DJs to brand representatives.