Sour Patch Kids Glow Ups Blacklight Party ft. DJ Alison Wonderland
CLIENT: Complex x Sour Patch Kids
ROLE: Event Producer
OVERVIEW: I produced the immersive launch event for Sour Patch Kids' new “Glow Ups” candy in Brooklyn, NYC, in partnership with Complex. My role included managing all creative and logistical elements of a blacklight party that featured an exclusive performance by DJ Alison Wonderland. I was responsible for producing and managing key activations, including a custom-wrapped vending machine filled with SPK, a life-sized SPK inflatable, and a beauty bar with glow-in-the-dark temporary tattoos and a hair gem station. I also managed the execution of a blacklight riddle contest, providing a unique and interactive experience for guests.
